Hear it from the expert - Business etiquette
Cultural particularities in China - Hear it from an expert (VIDEO 4 min)
The expert comments on major cultural differences between Europeans and modern Chinese people, considering, for example, political and societal backgrounds and particularities like superstitious beliefs.
Punctuality in China - Hear it from an expert (VIDEO 3 min)
Punctuality is regarded as important and respectful in China. However, it is important to consider that different cultures prioritize and view time keeping differently, so communication is important and will help avoid misunderstandings.
Chinese meeting procedures - Hear it from an expert (VIDEO 5 min)
Communication channels in China are very modern. The expert explains how mobile phones and especially text messages are a highly appropriate way of getting in touch with partners.
Gifts for meetings in China - Hear it from an expert (VIDEO 5 min)
It is expected and appropriate to take gifts to meetings with Chinese partners. There are some details and pit falls that need to be avoided though.
Building relationships in China - Hear it from an expert (VIDEO 2 min)
Stereotypes about Europeans - Hear it from an expert (VIDEO 3 min)
The expert gives his impression of how Chinese see Westerners and in particular Europeans.
Communication and small talk - Hear it from an expert (VIDEO 8 min)
As communication styles and small talk topics can differ significantly in different countries, this interview provides tips and suggestions for appropriate behavior in China.
Chinese women in the business world - Hear it from an expert (VIDEO 1 min)
In China’s life sciences sector, there are many successful and powerful business women.
The role of Chinese politics in the life science industry - Hear it from an expert (VIDEO 3 min)
Chinese politics are not always easy to understand and to interpret for Europeans. The expert gives some advice on what is important for life science businesses.
